Stefano Ricci explores Cambodia with Steve McCurry to create a collection inspired by Khmer heritage, blending luxury, craftsmanship, and environmental commitment. 🚀
An Authentic Exploration of Cambodia
Cambodia Mission: A unique cultural immersion
As part of Mission Cambodia , Stefano Ricci's team, accompanied by photographer Steve McCurry , explored the country's iconic sites: the temples of Angkor, Tonlé Sap Lake, the jungle of Kulen National Park and the Mekong River . This immersion allowed them to capture the essence of Cambodia through a series of spectacular shots.
Filippo Ricci, the brand's creative director, explains:
"When this project was born, I was inspired by the images of a legend of world photography: Steve McCurry. Working with him in Khmer temples, in the jungle, and on the waters of the Mekong was more than an experience; it was a major chapter in life."
Steve McCurry adds:
"I think one of the main benefits of the Stefano Ricci Explorer program is going to these amazing places, working with great people, and leaving a positive impact, so that when you leave, you've actually left the place better than you found it."
A Collection Inspired by Khmer Heritage
Colors and materials in harmony with Cambodia
The Spring-Summer 2025 collection draws its inspiration from the natural hues of Cambodia :
- Earthy and ochre tones reminiscent of the temples of Angkor
- The deep greens of the tropical forests
- The shimmering blues of the Mekong
- The subtle grays of ancient stones
An alliance between modernity and textile heritage
Stefano Ricci highlights noble and light fabrics , perfect for tropical climates, with a use of cotton, linen and refined silk . Each piece is designed to combine elegance, comfort and durability , respecting artisanal know-how.
Commitment to Sustainability and Conservation
Support for Cambodia's elephants
Stefano Ricci isn't just about fashion: the brand is actively involved in the protection of Cambodian wildlife . In partnership with Wild Earth Allies , it supports the preservation of Asian elephants and their habitats.
Concrete ecological initiatives
Among the actions implemented:
- Planting 5,000 trees to restore the ecosystem
- Educational programs for local communities
- Support for local conservation initiatives
The goal is to leave a positive impact and preserve biodiversity for future generations.
Stefano Ricci's presence in Cambodia
An exclusive boutique at Vattanac Capital Mall
Stefano Ricci is located at the Vattanac Capital Mall in Phnom Penh, a luxury center bringing together the biggest international brands.
A high-end offer for a refined clientele
In this store, we find:
✔️ Tailor-made suits and handmade ties
✔️ Stylish casual clothing
✔️ Luxury shoes and accessories
✔️ Sophisticated sporting goods
Customers benefit from a personalized service , with expert tailors guaranteeing creations adapted to the most demanding expectations.
Conclusion
Stefano Ricci doesn't just sell luxury , but is part of a cultural and ethical vision . With Mission Cambodge , the brand highlights Khmer heritage while working to preserve its natural and cultural heritage.
📌 Discover Stefano Ricci's experience in Cambodia in video :
🎥 Stefano Ricci Explore | Cambodia SS25